MY STORY

CHAPTER I

I grew up in Richmond, just outside London. It is a quiet place, structured, predictable. Both of my parents are doctors. They built their lives around discipline, responsibility and stability. Naturally, there was always an idea of what my future should look like.

For a long time, I tried to fit into that picture.

School was never easy for me. Not because I could not understand things, but because I struggled to care about them. My head was always somewhere else. Thinking about ideas. Imagining projects. Wondering how things were built and how I could build something of my own.

I was often the “underachiever.” The one who had potential but did not use it properly. The one who did not quite fit.

For years, that label followed me. And for years, I felt the pressure of becoming something safe and predictable.

At some point, I realised I had two options. I could keep trying to live up to expectations that did not feel like mine, or I could take the risk of creating something from scratch.

I chose the second one.

CHAPTER II

NUMO did not start as a brand. It started as me experimenting.

Late nights building a website. Selling vintage pieces. Learning through mistakes. Losing money on ideas that sounded better in my head than they looked in reality.

When I decided to move into jewellery, everything became more serious. I reached out to small workshops and independent artisans. I brought designs that were probably too ambitious for someone with no background in the industry. Many samples came back wrong. Some pieces felt cheap. Others simply did not work.

There were failed designs that never saw the light of day. Collections that were scrapped. Months of trial and error.

But through all of that, something started to become clear.

Jewellery, for me, was never just about accessories. It was about identity. Not everyone wears jewellery. And not everyone feels comfortable standing out. But the right piece can say something about you without you needing to explain yourself.

I realised I was not designing for everyone.

I was designing for people who feel slightly different. People who do not always fit into the expected mould. People who want to wear something that feels like an extension of who they are.

NUMO became my way of expressing that.

CHAPTER III

Today, NUMO is my life.

What started alone is now a team of seven people who work every day putting their energy, ideas and commitment into this brand. We argue about details. We test new concepts. We improve what did not work before. We care deeply about what we create and about the people who wear it.

This is not fast fashion to me. It is not just product.

It is the proof that taking a different path can lead somewhere real.

When someone chooses to wear one of our pieces, especially something as bold as a statement ring, I see a bit of myself in that decision. It takes confidence to wear something that is not “for everyone.” And that is exactly the point.

NUMO is built for those who choose their own direction.

And this is only the beginning.

The rest of the story is still being written.

With you.